Facebook IPO Post Mortem - Kil...
Facebook IPO Post Mortem - Killer - but not for the reasons you think ! http://t.co/jvHLKLMO via @mcuban
Raw text and some pictures from the much better DosageConsulting.com
This one taps our desire to be affiliated with one group (and not another). In technical motivational terms, it's social standing via affiliation.
This one is in the same ballpark.
This one is tapping idealism. Just another way to say that the discrepancy between the rich and poor isn't right.
This one taps curiosity (our desire to think about what's unknown) and a bit of social connection (this is a top notch topic to talk about with a friend and get to know more about them. Apparently this question helps us understand personality types. John Hodgman explained this very well on This American Life).
This one taps the motive-based cultural narrative of "progressives vs. conservatives." Progressives embrace change. Conservations embrace tradition. While it isn't tapping people's affiliation desires overtly (I tip because I really fear change), it is tapping it in the sense that some people like clever people and that's worth a bit more to them.
This one works the same way (and would be the one that gets my extra cash).
All in all good examples about how you can get the behavior you want by tapping a different motive. If you are interested in applying this approach to a marketing challenge, we've codified the work of many specialists in this area into a tool unimaginatively named "The Motivations Tool." The tools helps you look at markets, competitors and your brand in entirely new ways.
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